“Sustainable innovation, passion for excellence.”

Deeply-rooted ‘Made in Italy’ traditions are the values that drive Reda in the manufacturing of exceptional-quality Merino wool textiles. The age-old passion of Reda has been passed down from generation to generation, resisting adversity over time and looking to the future with an approach that is innovative, but at the same time, respectful of the company’s past.

The Reda story began in 1865 with the founding of the historic wool mill in Valle Mosso (in the Piedmont region of Italy) by local entrepreneur Carlo Reda and is also linked to the Botto Poala brothers, descendants of a renowned textiles family. Today, the company promotes growth through continuous innovation while respecting the traditions and history of the company.

Learn more about Reda here.